Posted by: admin
on Aug 15, 2011
Earlier this year many sites experienced a serious drop in ranking when Google rolled out a new Algorithm dubbed Google Panda 2.2. Panda is just one of about 500 algorithmic search tweaks Google makes each year. One thing Google addressed with Panda 2.2 is the issue of scraper sites – websites that republish other people's content on their own site, usually making money from Google AdSense in the process – outranking content originators. The whole aim of Google updating their algorithms and creating new ones when a new problem on the web arises, is to make sure that you get what you are searching for. There is a flip-side to this coin too – in making sure that people only get the highest quality results for their search query, Google is forcing websites to conform to good web design and marketing practices. This means that there are no shortcuts to making sure your site ranks well on search results, you just have to go through the motions, namely:
Posted by: admin
on Aug 10, 2011
Are you frustrated because you know how important internet marketing is for your business, but you either just don’t know where to start, or you have some idea but you are not sure how it all fits together?
If this sounds familiar then I have some great news for you – GetSmarter together with the University of Cape Town have a short-course on Internet Marketing which is held online twice a year, and which I will be convening from this September. The course covers the fundamentals of a website and web design to online advertising, copywriting, web PR, Mobile marketing and email marketing not to mention Social Media and strategy creation.
Posted by: admin
on Aug 08, 2011
Yes, there really is a difference between copywriting and copyright. I am a writer, and I write copy; thus, I am a copywriter. Copy is a form of expression that promotes a person, business, opinion or idea. In addition to promotion, copy is written to raise awareness, to educate or to persuade.
Posted by: admin
on Aug 01, 2011
The thing with seeing new clients is that so often I see what seems like fear crossing their faces when I launch into trying to explain why content is so important in terms of marketing your website. I think this fear is related to the big and mostly strange words I have to use, and most of the time it is fear of the internet in general – especially to those who are not all that familiar with all things online.