Posted by: candice
on Nov 01, 2011
The power of social media to carry a marketing message is now being harnessed by businesses around the globe. From Facebook pages to Twitter feeds and many more specialised applications, social media networks are changing the definition of “word of mouth” as prospective clients are made aware of new products and service providers through a whole new marketing channel.
With the variety of social media platforms on the internet and the time needed to create and monitor a company footprint online, many business owners are too busy to fully explore the potential of this powerful tool.
Posted by: candice
on Oct 27, 2011
Any effective internet marketing campaign must rely on quality content that informs and excites clients, serving their need for useful information while carrying the marketing message effectively.
For copywriters, achieving this balance is a delicate and often difficult task but one that can be made simple and easy by using a few basic guidelines:
Posted by: candice
on Oct 25, 2011
If you’re planning an event in the near future and looking for a unique and effective way of marketing it, look no further than Facebook. Every day, millions of users log on to Facebook and among them are a lot of potential guests who may be interested in your event. Whether you have a guest list in mind or are focussed in sparking interest for a public event, Facebook may be the perfect way to spread the word.
Getting Started
First of all, you’ll need to create your event. How you do this is up to you, but two major options you should consider are whether to create the event using your personal profile or using a fan page. The advantage of using your personal profile is that you have a list of friends who can be invited by private message. If you use a fan page, which is dedicated to the event, you will be able to upload photos and use the page as a content generation and marketing tool but friends who are invited will have to interact with you through the fan page updates.
Posted by: candice
on Oct 20, 2011
Recent trends in customer behaviour show that people are opting to buy from local businesses, using the internet to find an appropriate company and relying on customer reviews to make their final buying decision.
Whether you own a restaurant or café, a laundry business, a B&B, or deliver specialised products like wines and chocolates to your clients’ doors, now is the time to establish your presence on the internet. You can also make sure the reviews your business gets reflect the quality and service you strive to offer your clients and customers – this is a great driver of referrals and new business.
Posted by: candice
on Oct 18, 2011
Whether you use Twitter for business or personal use, you may be pleasantly surprised at the number of people following you. Even if your Tweets are reaching hundreds of followers you should be asking the simple question: “Are they really paying attention to what I say?”
If you are a business owner who is exploring online marketing as a tool to generate new business or communicate with existing clients, you may be familiar with Twitter’s valuable role which complements content generation by creating daily customer awareness. The number of new and existing clients who follow your company’s Twitter account may be large, but can you be certain that they are taking in the message contained in your tweets?
Posted by: candice
on Oct 13, 2011
Internet marketing professionals and content writers often use Facebook as a platform for marketing and communications. This internationally popular website with millions of users is one of the most-visited on the internet, from the occasional user who logs in a few times a week to the Facebook addicts who just can’t get enough of social media.
Recently, a number of blogs and websites have posted a story claiming that Facebook is about to start charging users for access. According to these claims, the website will be introducing three tiers of membership with different functionality available to each tier. Many Facebook users may be shocked or disappointed at these claims, and the website has gone to great lengths to deny them.
Posted by: candice
on Oct 11, 2011
If you are involved in internet marketing, be it web design, article writing, or any step in the marketing process you may be aware of the recent changes Google has made to its search ranking algorithms.
If you’re concerned that these changes will affect the rankings of the websites you design, manage or market, you will need an SEO strategy that is able to change with the times. Like so many things in life, a strategy based on strong fundamentals is most likely to stand the test of time.