Many business owners become frustrated when their twitter presence doesn’t yield the results they were hoping for. Even if you tweet regularly, you’ll need a twitter plan – a strategy that includes writing monthly tweets in advance - in order to harness the power of this social media tool.
What are the benefits of a tweet plan?

Planning your tweets in advance has several benefits, especially as a business owner. Firstly, it brands your presence on twitter so that even when you go off topic slightly, you’ll be tweeting consistently and establishing a following.

The second advantage of a twitter plan is that it ensures consistency. Even if you’re out of the office or busy with something important, you’ll still be tweeting and engaging with your followers.

Finally, a twitter plan saves you time on a daily basis. By generating tweets in advance and scheduling them to come out daily – part of your online content strategy – you’ll save time every day.
Creating your twitter plan – steps to success

Who is your audience?

Your twitter audience is broader than just prospective clients. You’ll want to include current clients, referral sources, suppliers, joint venture partners and your whole business network to make the best use of twitter

How many tweets will you send daily?

This depends on the number of tweets you currently send on a daily basis, as well as the amount of time your audience has to read them. Bear in mind that your tweet plan is just the beginning – you can add as many daily tweets as you like depending on the amount of time you have.
Choose your keywords

The keywords you use can determine the success of your twitter plan – your followers will respond best to keywords they use too so bear this in mind. Also, twitter has a 140 character limit per tweet which means that shorter words are best.
Tweet Formats

If you’re going to be scheduling 5 tweets a day, you’ll need to write 140 tweets per month. To ease the workload when you’re writing tweets, divide them into various categories. This will allow for variety in your twitter feed which will appeal to your audience.

What time should your tweets go out?

It’s important to space your tweets over several hours, taking note of the times when your audience is most likely to be free to read them. One tweet every few hours should be enough for starters – remember you can always add more!  

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