A blog that suddenly dies is one of the greatest challenges that any online marketing professional can face. If you’ve experienced this difficult problem or feel that your blog is at risk of dying, here are some steps you can take to prevent blog death:
Give your blog a check-up
Blogs sometimes seem to go dead very suddenly, but the process of blog death takes place over a long time. Even if your blog appears to be flourishing, it’s important to assess its health every so often by making sure that it contains the following elements:
A Definite Purpose
Like people, blogs which have focus and drive tend to live longer. Make sure that your blog has a purpose – one statement that sums up its reason for being on the internet. It may be part of an SEO plan, a public relations tool, or a way of generating leads or attracting direct business. Whatever the purpose of your blog is, keep this in mind as you continue to improve and develop it.
Every blog has an audience, but the most successful ones know their audience well and always keep them in mind. Remember to be specific about your audience, trying to imagine the type of person who is reading your blog. By imagining your audience as a real person, you’ll be able to guess what kind of content they would find useful and engaging.
Like newspaper or magazine headlines, your blog headlines should make your audience read more. Try asking a relevant question in your headline, or use a phrase that sparks the reader’s interest like ‘5 tips for a killer blog’. Remember to place your keyword strategically in your blog posts – the ideal headline asks a question that can be answered using your keyword.
Each blog post you write should have an image that relates to it – this could double your traffic. Today’s online environment favours visual sharing, with sites like Facebook using images extremely effectively to generate traffic. An image draws the user’s attention and will make your blog more engaging for new and regular readers.
Consistant, relevant content is what makes people (and Google) come back time and again, so make sure your content is interesting to read and informative. If you don't have the time then outsource the online copywriting to professionals, this will not only free up some time for you, but also means that you will always have content on hand.
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